A Guide to WordPress SEO 13 WordPress SEO Best Practices

A Guide to WordPress SEO: 13 WordPress SEO Best Practices.

Imagine you run a lovely bookshop café in Boston. If someone searches for “bookstore cafe near [insert a neighborhood in Boston]” on Google, you want your WordPress website to appear at the top of the results, correct? You can make sure your firm accomplishes this by employing the most effective WordPress SEO tactics.
If you invest some time optimizing your website, you will be able to rank at the top of a search engine results page (SERP). By investing in WordPress SEO and following tried-and-true tactics, you may differentiate yourself from the competition and increase traffic.

What is WordPress SEO?

WordPress SEO, or search engine optimization, is the practice of attracting free, organic traffic to your website by enhancing its position and visibility on search engines like Google. When you optimize your content, the chances that it will show at the top of the SERP for the term you’re targeting rise.
If you don;t know how to use WordPress well read this article it will guide you, This article contain every single useful details for beginners.
Now that you understand what SEO is, let’s look at why it’s important for your business.

Why is investing in WordPress SEO so important?

To begin, search engine optimization is vital for all websites, not just WordPress. Regardless of the location or method you choose for building your site, investing in SEO will be profitable. Your WordPress website is not an exception.
By optimizing your WordPress website and content, you increase your chances of reaching out to individuals who are actively looking for information about your services and goods. Since this occurs organically, you won’t need to pay Google or another search engine to have your content appear at the top of the results page.

A Guide to WordPress SEO: 13 WordPress SEO Best Practices

Are you ready to learn about a dozen WordPress SEO best practices that can help you enhance your website, increase organic traffic, and build your brand’s authority on search engines? Here’s everything you should know to get started.

1. Verify your WordPress visibility settings.

Rule #1 for figuring out how to apply WordPress SEO: Check all the boxes. You’ll be doing yourself a major favor by ensuring that your WordPress visibility settings are properly configured. The program has a feature that allows you to conceal your website from search engines. This might be useful while creating or rebuilding your website; you do not want visitors to see your work in progress.
The functionality may be found in your WordPress dashboard, under “Settings.”.
wordpress seo visibility
Check that you haven’t mistakenly enabled this feature or left it on after finishing your website. If it’s turned on, no matter how much you invest in WordPress SEO for your website, it won’t rank high.

2. Use Tags and Categories

Tags and categories let you organize your website’s pages and blog articles into narrow and wide groups, respectively. This enhances your SEO by allowing search engines to grasp your website’s structure and content.
Added bonus: Many WordPress SEO updates enhance user experience. Tags and categories also help your website’s user experience by helping users to quickly locate the material they’re looking for and making it easier for you to manage all of your website’s content.


Tags, similar to keywords, can be used to describe the content of a certain page or post. Consider your bookshop cafe’s website: one of its pages may have categories such as “books,” “beverages,” and “food.”
To create a new tag or examine your existing ones, navigate to your WordPress dashboard and choose “Posts” and “Tags.”
tags WordPress SEO


Categories are how you organize your articles and pages. Regarding the bookstore cafe, your categories may include “cafe” and “bookshop.”
To establish a category in WordPress, go to “Settings” and then “Writing.” Here you’ll see your current categories as well as a “Add New Category” button.

3. Choose an WordPress SEO Plugin

We enjoy WordPress plugins for a variety of reasons. For starters, plugins improve the functionality of your website by adding functions that aren’t included with the program, which means you don’t need the knowledge of coding. Furthermore, they are simple for newbies who are just learning how to apply SEO to WordPress.
There are tens of thousands of plugins available, many of which may boost your WordPress SEO. If you are still unsure which plugin to use on your website, you may browse the WordPress plugin library for solutions that meet your requirements.
SEO plugins include capabilities that allow you to create XML sitemaps, apply tags and categories, optimize your titles and content with key phrases and keywords, manage your site’s breadcrumbs, and take use of Google Analytics. Some popular choices are Yoast SEO, All In One SEO Pack, and SmartCrawl Pro.
plugins categories WordPress SEO

4. Update Your Permalinks

A permalink is a permanent URL or link to a particular article, page, or blog on your website. Permalinks clearly explain what your article, page, or blog is (in the URL itself), so visitors know what they’re looking at. However, they serve a second purpose: SEO.
You should modify your permalinks to optimize both the user experience and your WordPress SEO. Because search engines evaluate permalinks to identify whether or not your website has answers to certain search queries, having lengthy or irrelevant permalinks may jeopardize your SEO efforts.
For example, if your bookshop café has a page dedicated to the top-selling books of 2023, your permalink might be something like this: www.mysite.com/top-selling-books-2023.

5. Use XML Sitemaps

An XML sitemap is a code file stored on your web server that contains information about each page on your website. Search engines employ XML sitemaps to identify, assess, and rank the material on your website.
Unless you have substantial coding skills and wish to construct your XML sitemap manually, your best chance is to install a plugin to your site, such as Yoast SEO, or one devoted to producing sitemaps, such as Google XML Sitemaps, that will automatically generate sitemaps for you.
Xml WordPress SEO

6. Optimize Your Images:

You can optimize almost everything on your WordPress website, even the photos. To optimize photos, utilize Image-Alt-Text. Search engines examine picture-Alt-Text, or picture descriptions, to rank your site and decide whether or not your photos include the information that visitors are looking for.
If you need assistance adding Image-Alt-Text to images, go no further than a useful plugin like SEO Optimized Images. You can review the features of your current plugins to check that they support Image-Alt-Text.
Did You Know! Optimizing your images add effect on your website speed. Well if you don;t know how? Read this article “Accelerate WordPress Speed for optimal fast results“.
alt-text WordPress SEO
Regardless of the plugin you install, the place where you add your Image-Alt-Text will appear like this:

7. Internally Link Your Site

To enhance your WordPress SEO, you must boost your website’s authority. The number of internal links to your pages, posts, blogs, and other material is one of the most important factors that search engines use to establish your site authority.
To connect to other material, highlight the words on your page where you want the link to appear, then click the link button in the WordPress toolbar and copy and paste the URL. Once you’ve done this, your linked words will be underlined and include the URL you wish to redirect your visitors to.
internal link WordPress SEO

8. Use Nofollow External Links

When you internally link to pages on your website, you give yourself authority. When you externally link to your sources or other pieces of material that you feel your viewers should read or experience, you are also assisting them in gaining authority by providing those websites with “link juice.” External linking is beneficial to both your WordPress SEO and the SEO of the pages you link to on your website.
These links serve several functions. For starters, they prevent content spam on your WordPress website while also preventing search engines from following the URLs to the sites you link to. As a consequence, you only help your WordPress website’s rating.
You may manually add a Nofollow link to your WordPress site, or just enter “nofollow” in the “Link Relationship” form box when you create a hyperlink to your keywords or phrases.
nofollow WordPress SEO

9. Optimize Your Comments

Comments on posts are a great way to increase engagement on your website. Engagement often leads to more traffic, link sharing, and conversation, resulting in enhanced WordPress SEO. However, spam in your comments may harm your SEO and rating. That’s why you should only accept comments from actual individuals.
WordPress plugins like All In One WordPress Security & Firewall and Spam Protection, Anti Spam, Firewall by CleanTalk will filter spam comments as well as other types of spam including improper form submissions, subscriptions, orders, and so on. Many of these plugins also include capabilities that completely ban known spammers, preventing them from returning to your site.
comment WordPress SEO

10. Use SSL

SSL, or Secure Sockets Layer, is a standard security technique that controls an encrypted server-browser connection. With SSL, you can be confident that the information transferred between your website and visitors is safe.
For example, assume someone fills out your order form and includes all of their credit card information. In such situation, SSL is used by businesses to ensure that information is not intercepted by hackers along the route.
SSL boosts WordPress SEO since search engines like Google prioritize “secure and encrypted” connections when calculating a website’s position. So, if two similar sites existed, but one had SSL and the other did not, Google would rank the SSL-enabled site higher.
If you have a WordPress.com account, you don’t need to do anything else; SSL is immediately added to your site. If you have a different sort of account, such as a WordPress.org site, that requires you to manage your website’s security manually, you may install an SSL plugin like Real Simple SSL.

11. Manage Your Security

As we discussed in our SSL certificate talk, search engines prefer safe websites, thus the more secure your website is, the higher its authority and rating will be.
Depending on your WordPress plan, you may or may not be covered for security. If you need help, consider using a plugin like Wordfence Security or iThemes Security to improve your site’s security.

12. Use a Fast Theme

Page speed is the single most important factor in improving WordPress SEO. We already know that page load speed has a huge influence on user experience – just look at the statistics. But did you realize that search engines use speed when selecting where your website will rank? It is true. For optimum results, utilize SEO-optimized WordPress themes.
To determine how quick your site is, utilize a page performance tester like Google PageSpeed Insights. From there, you will receive advice on how to improve your site’s speed. Whether you’ve tried everything and your site is still sluggish, we recommend checking to see whether your theme is the source of the problem.
Having an ordered website is vital for providing a great and meaningful consumer experience. However, if you are not an experienced developer, you may have difficulty making rapid modifications and edits to your website template. The WP Sticky plugin offers a quick way to modify your site and improve the consumer experience.
If you don’t know which theme is best. Well, we have already written which theme is best for your website. If you want to read that article click here.
wordpress themes WordPress SEO

13. Choose WWW or non-WWW

You can visit websites by URL in one of two ways: with the “www” (so your search would look like this: www.mysite.com) or without the “www.”
Search engines treat these two URLs, or official domain names, as whole distinct websites, so choose one and stay with it. There is no good or bad alternative, and your pick will have no effect on your WordPress SEO – it is simply a preference.
Broken Link Checker is the finest WordPress plugin for scanning and alerting you about broken links on your website. From there, you can quickly address the issues and reclaim your SEO ranking.
Once you’ve decided on a course of action, you should stick to it to begin increasing the SEO of your website. You may do this by connecting to your official domain name both internally and publicly via social media and email. When you stay constant with your domain and connect to it frequently, search engines will offer you greater authority and so a better chance of ranking. Not to mention that this simplifies things for your visitors, so it’s a win-win.


Finally, learning the art of WordPress SEO is a path that will provide significant results for your Boston bookstore café. By following the 13 WordPress SEO best practices given in this book, you can not only improve the visibility of your website but also develop a digital presence that speaks to your target audience.
Remember that search engine optimization is more than simply ranking high on Google; it’s also about interacting with people who are actively looking for your bookstore café’s unique services. From establishing your WordPress visibility settings to fine-tuning your permalink structure, each step contributes significantly to your online success.
From checking your WordPress visibility settings to using tags and categories, incorporating WordPress SEO plugins, and optimizing various elements such as permalinks, XML sitemaps, and images, each step contributes to a comprehensive approach to improving your website’s performance on search engine results pages.
Furthermore, prioritizing variables like internal linking, managing external links, optimizing comments, safeguarding your website with SSL, and ensuring quick page performance with an appropriate theme all contribute to a strong SEO strategy.
As search engines develop, staying up to speed on best practices, ensuring website security, and choosing a consistent URL structure are critical for long-term success. The WordPress platform, when combined with appropriate SEO methods, not only improves your online visibility but also provides a smooth experience for visitors.
So, whether you’re an experienced website owner or a beginner learning the ropes, applying these WordPress SEO best practices may make a big impact. This not only increases the exposure of your website, but it also elevates the authority of your brand, ultimately attracting more customers to your bookshop café in downtown Boston.
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