Search Console

14 Tips for Using Google Search Console to Grow Your Website Traffic.

Are you wondering how you can use Google Search Console to increase website traffic?
Google Search Console (GSC) is a sophisticated free tool developed by Google to assist website owners in understanding how search engine algorithms perceive their sites. Unfortunately, most businesses do not understand how to harness the full potential of (GSC) to enhance organic traffic.
In this post, we will demonstrate how to effectively use (GSC) to boost your website’s SEO and attract more visitors.

What Is Google Search Console?

Google Search Console is a free service provided by Google that allows website owners to monitor and manage their site’s position in Google search results.
It gives crucial marketing data that you must track from the outset. It also alerts you to faults, security risks, and indexing difficulties that may impact your website’s search ranks. You can include all of this information into your WordPress SEO plan to boost website traffic.
Unfortunately, most businesses do not take full use of (GSC) because they believe that simply connecting their website to Google Search Console is sufficient. There’s so much more you can do with this tool.
If you are not taking use of all of the great tools that (GSC) provides, you are missing out. Fortunately, we’re here to assist. We’ve compiled this comprehensive (GSC) tutorial to help you build your website like a pro.

1. Adding Your Website to Google Search Console

If you haven’t already, go ahead and add your website to Google Search Console. It is quite easy and will take only a few minutes. Simply visit the Google Search Console about website and select the ‘Start Now’ option.

Adding Your Website to Google Search Console 1
You’ll be asked to sign in using your Google / Gmail account. Once logged in, you must input your website’s URL. (GSC) provides two techniques for site verification: domain name and URL prefix. We prefer utilizing the URL Prefix technique since it offers greater flexibility.
Adding Your Website to Google Search Console 2
Keep in mind that Google views HTTP and HTTPS as distinct protocols. It also recognizes https://www.example.com and https://example.com as distinct websites. You must provide the right URL for your website.
If you’re unsure, simply go into your WordPress admin area and navigate to the Settings » General page. The Site Address box displays your website’s URL.
Adding Your Website to Google Search Console 3
After inputting your website’s address, click the ‘Continue’ button.
You will next be prompted to authenticate the ownership of your website. There are various methods to achieve this, but we’ll illustrate the HTML tag technique because it’s the simplest.
Adding Your Website to Google Search Console 4
Click to enlarge the HTML element, then copy the code within.
Next, add the code to your WordPress site so that Google can verify ownership. However, beginners may struggle with coding. All in One SEO (AIOSEO) makes it easy to integrate (GSC) with WordPress. It is the finest SEO tool for WordPress, with more than 3 million users.
First, install and activate the AIOSEO Lite plugin. For additional information, visit our step-by-step tutorial on how to install a WordPress plugin.
Upon activation, navigate to the AIOSEO » General Settings page and select the ‘Webmaster Tools’ option. Next, under Webmaster Tools Verification, pick the ‘Google Search Console’ option.
Adding Your Website to Google Search Console 5
After that, input the code you copied from (GSC) into the ‘Google Verification Code’ box. Don’t forget to click the ‘Save modifications’ button to keep your modifications. You may now return to (GSC) settings.
You must click on the ‘Verify’ button.
Adding Your Website to Google Search Console 6
Google Search Console will now search for the HTML tag in your website’s code. Then it will display a success message.
Adding Your Website to Google Search Console 7
That is all. You’ve successfully added your website to (GSC). You may now get to your (GSC) dashboard by clicking the ‘Go to Property’ link.
Note: If Google Search Console cannot validate your website after you’ve added the code, clean your WordPress cache and try again.

2. Adding an XML Sitemap

An XML sitemap is a means for website owners to notify search engines about all of the pages on their site. It also informs search engines which links on your site are more significant than others.
Adding an XML sitemap to your website allows search engines to better scan your material. While it does not improve your search rankings, it does assist search engines index your information more effectively.
Furthermore, if you installed All in One SEO (AIOSEO) in the first stage, the plugin will automatically generate an XML sitemap for your site.
To view the sitemap, navigate to All in One SEO > Sitemaps and ensure that the ‘Enable Sitemap’ option is turned on.
Adding an XML Sitemap 1
The plugin will automatically build an XML sitemap for your website, which can be found at the following URL:
http://example.com/sitemap_index.xml
Don’t forget to substitute example.com with your actual domain name. You may now submit this URL using (GSC). Simply navigate to the (GSC)dashboard and click on the ‘Sitemaps’ option in the left column. After that, paste the URL and click the ‘Submit’ button.
Adding an XML Sitemap 2
(GSC) will now review your sitemap and utilize it to optimize your website’s crawling.

3. Connecting Google Search Console to Google Analytics

Connecting (GSC) to your Google Analytics account enables you to evaluate search console data in Google Analytics. This gives you a different perspective on your best-performing content and keywords.

If you haven’t already, install Google Analytics on your WordPress site. We propose MonsterInsights for this. It is the greatest Google Analytics plugin for WordPress, and it will display your top keywords from Google Search Console in the WordPress admin area.

Connecting Google Search Console to Google Analytics 1
However, before you can view the (GSC) report on the Google Analytics website, you must first link the two services.
You may link (GSC) to your Analytics account via either the (GSC) or Google Analytics website. For this tutorial, we will login via Google Search Console because it is more convenient.
In the lower left corner of the (GSC)screen, choose the ‘Settings’ option. Then, under ‘General settings’, click on the > arrow next to ‘Associations’.
This will take you to a page where you may see a list of services you previously associated with Google Search Console, if applicable. However, if you have not previously linked with Google Analytics or another Google service, the list will be empty.
Under there, you’ll notice a link to connect Google Analytics to (GSC). Simply click the word ‘Associate’ to begin.
Connecting Google Search Console to Google Analytics 3
A window will appear, prompting you to pick the Google Analytics GA4 property you want to attach. Following that, another window will appear prompting you to pick the GA4 online stream. Finally, a third popup will appear asking you to confirm the association. Just click the ‘Associate’ button to confirm.
Connecting Google Search Console to Google Analytics 4
That is all. You’ve successfully connected your (GSC) data to your Analytics account. The Google Analytics Search Console settings page now shows that Google Analytics is an associated service.
Connecting Google Search Console to Google Analytics 5
(GSC) data is available 48 hours after it is gathered and will continue to be available for the following 16 months. You may now add the Google Search Console report to Google Analytics.
You must first visit the Google Analytics website and log in. Once there, click the second button to the left of the screen, ‘Reports’. After that, select ‘Library’ from the menu on the left side of the screen.
Connecting Google Search Console to Google Analytics 6
Now, under ‘Collections’, locate Search Console and select ‘Edit Collection’.
You do not need to make any changes on the next screen. Simply click the ‘Back’ button near the top of the screen.
Connecting Google Search Console to Google Analytics 7
You may now access more choices by clicking the three dots at the top of the Search Console panel. A dropdown menu will appear, and you should select ‘Publish’.
Connecting Google Search Console to Google Analytics 8
This will create a new Search Console area on the Google Analytics Reports navigation menu. You can now examine your Google Search Console report in Google Analytics by clicking to reports and opening the Search Console section.
Connecting Google Search Console to Google Analytics 9

4. Finding and Fixing Search Indexing Issues

The most useful feature of Google Search Console is the ability to troubleshoot indexing difficulties. These issues can harm your organic search rankings since they prevent search engines from scanning and indexing the pages on your website.
These problems are easily discovered in the Pages report (formerly known as the Coverage report). It displays which pages of your website are indexed by Google and which pages resulted in an error or warning.
Scroll down to view a complete list of all the faults. Clicking on a link opens the detailed view, which includes a link to learn more about the mistake and how to solve it.
Finding and Fixing Search Indexing Issues
The following are some common indexing mistakes that you may encounter:
  • A 404 error indicates that the crawler followed a URL and encountered a 404 error.
  • Soft 404 error – This error happens when the crawler encounters a 404 error page yet the page’s status code returns a 200 (success) response to the browser. 
  • Server error – This indicates that your website server timed out or did not reply. This may occur if your website was experiencing high traffic, was under repair, or was inaccessible for any other reason.
  • Not followed – This error happens when Google is unable to track a content type. This might be a flash, JavaScript, iframe, or other resource that the crawler cannot retrieve.
Now, let’s take a look at how to fix some of these crawl errors.

5. Fixing 404 Errors in Google Search Console

First, keep in mind that not all 404 errors are the same. You may safely disregard some of them and just correct the ones that are genuinely incorrect.
For example, if you deleted a blog article and do not want to send people to a current post, you may leave a 404 error page for Google. If Google continues to get 404 errors, it will ultimately deindex the website.
However, Google wants you to look at those 404 errors since you may be unaware of them. For example, you mistakenly removed something or failed to redirect people to the new, updated version.
Simply click on the problem in the Pages report to reveal all pages with that mistake. Examine the pages carefully, and if you come across one that shouldn’t be there, copy the URL and open it in a new browser window.
If you notice a 404 error page in your browser, it indicates that you need to repair the page. Now, if the page no longer exists but you have a newer or comparable version, you should redirect them to it. However, 404 errors might arise owing to a misconfiguration in the WordPress permalink structure.
To solve this, go to Settings » Permalinks and click the ‘Save Changes’ button without altering anything.

6. Fixing Soft 404 Errors in Google Search Console

Soft 404 issues are difficult to troubleshoot. Basically, these issues arise when the Google bot encounters what appears to be a 404 error document rather than content. However, your server returns a 200 (success) code.
When a page is shown without error or redirect, your server typically returns a 200 success code.
Fixing Soft 404 Errors in Google Search Console 1
To address soft 404 problems, click on the faults in the Pages report to get a list of impacted pages. To view what is occurring, open the page in a new browser tab. If the website loads properly, you may safely disregard the error.
However, if the website displays a 404 error document, you should look into it more. Begin by selecting the ‘Submitted URL looks to be a Soft 404’ link from the Pages report. Next, examine the URL in a new browser to ensure it is not a false alert.
If the page is genuine and you want it to display in the search results, just click the ‘VALIDATE FIX’ button. Google will then re-crawl the website and update the status error.
If the WordPress search feature is causing the soft 404 problems you’re experiencing, the simplest remedy is to prevent the Google crawler from scanning search URLs.
To do that, you need to add the following lines to your robots.txt file:
				
					

User-agent: *
Disallow: /?s=
Disallow: /search/


				
			
Typically, Google Bot does not crawl search URLs. However, some spammers may attempt to spam (GSC) reports by referring to search URLs containing arbitrary phrases. This manner, they hope you’ll see their link in your Search Console report and click it.
If the impacted URLs are not search queries, redirect them to a relevant page on your website.

7. Fixing Server Error in Google Search Console

Server failures in (GSC) can be caused by a variety of factors. The most typical cause is that your server times out during a crawl, returns an unexpected error, or does not appear to be available.
You can use the ‘URL inspection’ tool to ensure that the impacted URL works. If it works, you may disregard the error. If you choose a reputable WordPress hosting service, most server faults will be resolved immediately.
However, if you can validate the issue by visiting the URL, there are numerous steps you may take to resolve it.

8. Finding and Fixing Security Issues

Security concerns not only prevent Google from scanning your site, but they may also result in a significant decline in search traffic. Google may temporarily delete impacted pages, notify users, and lower a page’s ranking.
When you log in to your (GSC)account, the overview screen will show any security vulnerabilities. The most prevalent WordPress security issue is a virus or trojan-infected website.

9. Finding Manual Actions and Requesting a Review

While security problems are automatically raised, manual actions are penalties enforced by human members of the Google Search team following a thorough evaluation. If a manual action is taken against your website, it might result in the loss of all search traffic.
These manual steps are typically used when a website engages in unlawful activity, spamming, or other deceptive or fishy behavior.
Clicking on the ‘Manual Actions’ link displays the actions in your search console report. You’ll also get thorough information on the problem that caused it and how to resolve it.
Once you’ve deleted the offensive content, click the ‘Request review’ option. Your website will now be examined and assessed by the Google Search team, who may decide to lift the penalty.

10. Using Google Search Console to Grow Traffic

Now that we’ve covered the technical aspects, let’s get to the fun part: increasing your website traffic with the data accessible in Search Console.
(GSC) allows you to uncover keyword data, identify your top-performing phrases, and discover hundreds of prospective keywords where you may quickly rank and increase traffic.
We will also discuss links and how to leverage them to enhance search performance. Ready? Let’s get started.

11. Mining Keyword Data in Google Search Console

Keywords are the search keywords that people enter into search engines to discover information. Marketers and website owners may tweak their content to target certain keywords and increase their chances of appearing at the top of search results.
You can also see keyword statistics in your (GSC) reports. It displays all of the keywords for which your website ranks, as well as its average position, clicks, and impressions. You may see this information in your Google Search Console reports under the ‘Performance’ tab.
On the top, you’ll find a graph of your website’s performance on search engine results pages (SERPs). You may filter the keyword data by location, impression, and click-through rate.
Mining Keyword Data in Google Search Console 2
You may sort the data by clicking on any column. You can also use the filtering feature to narrow down the results.
Mining Keyword Data in Google Search Console 3
Simply navigate to the ‘Pages’ tab to view the performance of your pages in search results. Clicking on any page in the list filters the results to that page. You may then navigate to the ‘Queries’ tab to view the keywords that drive visitors to that specific page.
Now that we’ve covered how to search and examine this data, let’s look at how you can utilize it for SEO and content planning.

12. Using Link Reports in Google Search Console

Links play a crucial part in WordPress SEO. Search engines utilize them as a statistic to assess the importance of a page and where it should appear in the search results. The Links report in Google Search allows you to examine how your website performs in terms of links.
It displays external links, internal links, top-linking pages, and top-linking text. More crucially, it displays the top linking sites, how frequently they connect to your site, and the number of pages they link to. Let’s look at how these reports may help you gain more backlinks, strengthen internal links, and rank higher.

13. Getting More Backlinks From Third-Party Websites

Google Search Console’s ‘Top linking sites’ report displays third-party websites that have connected to your site. To enlarge the report, click the ‘More’ option at the bottom.
Getting More Backlinks From Third-Party Websites
When you click on a domain name to enlarge the report, you’ll see all of the pages it links to. Next, click on each page to obtain the specific URL that corresponds to that page.
You may now utilize this information to obtain additional backlinks for your website. Simply go to the website and observe how they connected to you. After that, look for other material from which your site might be connected.
Next, contact the website by email or the contact form provided on their website. First, thank them for connecting to your piece, and then kindly suggest that they include a link to one of your articles.
However, this direct method may not always work. In that scenario, you must be imaginative. You might offer to submit a guest post on their site, comment on their posts, follow them on social media, or retweet their content.
Repeat the process for each of your website’s major external connections. With constant work, you may obtain quality backlinks without paying any money.

14. Improving Internal Links to Boost Rankings

Third-party websites are less likely to connect to your material. However, it is more easier to link to your own material from your own website. This approach is known as internal connecting.
Internal linking allows search engines to grasp the context and relationships between distinct pages on your website. It also enables them to determine which pages are significant depending on how frequently you have connected to them.
This is why, while creating fresh material for your website or blog, you should always include internal links. Now, let’s look at how Search Console’s links reports might help you establish internal links.
In (GSC), navigate to the Links report and then select the ‘More’ link in the ‘Internal Links’ column. The report reveals how frequently you’ve connected to other pages on your website.
Simply click the filter icon and choose the ‘Target page’ option.
Improving Internal Links to Boost Rankings
Search Console will now display how many pages are linked to this page. You may now compare it to other pages to check if pages with more internal links score higher than those with numerous internal connections.
If this is the case, start building internal links to the sites you want to rank better. Make sure you only link to articles that make sense. Adding links where they make no sense would result in a poor user experience.
We hope this article gave you some good tips on using Google Search Console more effectively to grow your site.
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